Introduction
Email marketing is one of the most effective ways to connect with your customersIt can also be a challenge to master, however, especially if you’re new to the fieldEmail is such a personal medium that it’s tempting to send out messages that are as impersonal as possible—but that’s not the approach that will get you resultsInstead, focus on writing emails that are more like personalized letters than cold pitches: they should speak directly to your audience’s needs and interests while still maintaining an appropriate level of professionalism.
Write Emails That People Actually Want To Read.
People want to read emails that are relevant to themThey want to read emails that are useful to themThey want to read emails that are entertaining, or at least interesting, in some way shape or form.
Make sure you’re sending out the right kind of emails: those that are relevant and useful for your subscribers—the ones who have signed up for your list because they signed up for it, not because they got tricked into doing so by clicking on an advertisement displaying a giant button labeled “Subscribe!”
Focus On Subject Lines.
You know you’ve made the right choice when your subscribers are eagerly waiting for your latest email to arrive in their inboxesBut you can’t get there without first focusing on subject lines, which are the most important part of an email marketing campaignWhy? Because they’re the only thing people see and remember, so it needs to be good!
So what makes a good subject line? It should be focused on what the reader wants, not what you want them to read aboutIt should also be short and straightforward—no rambling here! A great example would be something like “Our Company Has Launched a New Product Line!”
Speak To Their Needs, Not Yours.
Every email you send is an opportunity to learn more about your audienceYou can do this by asking them what they want, observing their behaviour and then asking them what they don’t wantWhat works best varies depending on how much time you have available and where you are in the customer journey.
There are many ways of speaking to a prospect’s needs:
- Ask them! Send out surveys or polls, or ask for feedback on previous newsletters.
- Observe their behaviour — it can be as simple as looking at which content gets opened most often (you should be doing this anyway).
Add A Personal Touch.
- Use your own nameWhen you’re sending out emails, use your name in the From field—not the company name or the brand name.
- Use their nameIf you can, put the person’s first and last name in the To: field when sending an email to a customer or prospect.
- Use a personal email addressEven if you don’t have one set up yet, ask for one from your IT department or webmaster so that all of your emails come from an address that’s easy to identify with you—and not something generic like “info@yourcompany.com” or “marketing@yourcompanynamehere.com.”
- Keep it short and sweet (and personal)Try to keep all of your messages under 100 words whenever possible; this will help ensure that they get read more quickly than longer ones would be likely to be clicked through by recipients who don’t want to spend much time reading through texts before deciding whether they want them or not.”
Make Your Emails Visually Appealing.
Your emails need to be visually appealing.
Here are some quick tips for making your email marketing messages more attractive to readers:
- Use imagesImages can help improve the readability of your message, and they can also increase the perceived value of your contentThe best way to add an image is by using a service like Canva or PicMonkey.
- Use lists when possibleLists are simpler than paragraphs and make it easier for recipients to skim your message quickly and decide whether they want in on what you’re selling! For example: “I’ll send you 10 amazing articles every month.” Or this one: “I’ll give you free access for two weeks.”
- Get bold with text whenever possible! Bolded text will draw attention where it needs to go so that people don’t miss important details about whatever offer is being made (even if said offer is just an opt-in form)Try using this approach in conjunction with other design elements like color schemes or headers, etcetera…
These Skills Will Help You Write More Effective Emails.
The key to writing better emails is to understand the importance of each skillYou can’t master any of these skills in isolationThey’re all interrelated, and mastering them will help you write better emails that people want to open and read.
Let’s take a look at the importance of each skill:
- Good subject lines are important because they tell people what your email contains before they click on it
- Good writing skills are important because they let you get your point across in an interesting way (and keep it from sounding too salesy)
- Personalization makes you seem more human and less like a robot, which will help ensure that readers actually read your message instead of ignoring it entirely if they feel like it isn’t aimed specifically at them (which is often how brands come across when they use impersonal messaging techniques)
- Visual design matters because humans have evolved over thousands of years as visual animals; this makes us naturally more likely than not to react favorably towards things that look nice or professional rather than ugly or generic
Conclusion
Email marketing is about more than just sending out mass emailsIt’s about building relationships with your customers and serving them in the best way possibleEmail marketing is an art, but it can also be a science—and if you want to succeed at it, you need to understand how these five skills can help you write better emails and connect with your audience.
RUCHI RATHOR
Founder & CEO
Payomatix Technologies PvtLtd.
https://payomatix.com/
FOUNDER AND INVESTOR | PAYMENTS PROCESSING EXPERT | MERCHANT ACCOUNT SOLUTIONS | WHITE LABELLED PAYMENT GATEWAY | Dreamer, Creator, Achiever, Constantly Evolving
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