It’s on every retail business to find the strategies and sales tactics that work best for themMany retailers would argue that existing customers are more important than new customers, while other retailers might argue that in order for them to create an existing customer base, they first need new customersThe way in which retailers prioritize these customers will vary, but the ways in which they cater to either party is actually very similarThis post will detail those methods in length, in addition to the ways that retailers can integrate them into their strategies.
Identifying which customer base produces more revenue year-over-year is often what most retailers will devise their strategies uponHowever, it’s become clear that regardless of the customer, a retailer should always provide them with the most tailored shopping experience both in-store and online through two specific techniques: cross-selling and upselling.
Being able to utilize both these sales tactics is made possible through omnichannel marketing effortsA well-established digital presence can be the deciding factor between bringing new customers into physical retail locations that would otherwise never had interacted with a business, while also being able to attract online customers.
With online exposure increasing, retailers are ready to cash inThink about it, most customers don’t spend all that long shopping in physical retail locationsOn average, a customer will spend anywhere between fifteen minutes to an hour in a retail storeA strong digital presence allows retailers to continue to engage with their customers long after they exit their physical locationsIn fact, a number of the strategies retailers use digitally are meant to attract customers to physical retail locations.
This is made possible through personalizationThe ability to provide customized messages, product suggestions and more is what keeps customers coming back for additional productsThis is done much more effectively online than in-store, though, as it can be hard to establish a genuine connection between sales representatives and customers in such a short period of time.
The customers who are drawn into stores rather than purchasing online can also be met with digital techniques brought into the storeRetail businesses frequently use digital signage or displays to direct customers into products or supply critical information regarding specific products in-storeDigital techniques can ensure a customer remains engaged while in-store.
Rather than a business needing to struggle to Integrate these techniques into their offerings, they can learn more about the ways in which these methods can be successfully utilized by reading on to the infographic coupled alongside this postCourtesy of IDL Displays.