When it comes to eCommerce trends, one of the most popular eCommerce trends that’s here to stay is curbside pickup service – also known as store pickup or click and collectIf you’re looking for some ways to promote your curbside pickup service, here are some tips that’ll help you with getting started.

1 Social Media

A necessary marketing tool, social media is not only exceptionally powerful, but that’s how customers find most of their new productsWith social media, you’ll be able to let your customers know of your curbside pickup serviceSome ways to do this include:

– Instagram stories and highlights that explain to your customers how your curbside pickup service works.
– Video content that will showcase where the location of your curbside pickup service is
– If you’d like you can also incentivise curbside pickup service and provide customers who select that option with special deals and discounts.

2 Popups on Shopify

If you’re using Shopify for your eCommerce store, you can include popups on your store to guide customers to a specific pageThe popups can also mention free delivery or a discount if they use a curbside pickup.

3 Update Google Business

With a plethora of searches happening on Google all the time, it’s important to update your Google My Business listing and optimise it accordinglyOn your Google My Business listing, you’ll be able to add whether curbside pickup is available, and you can also add different badges to let customers know about your curbside pickup.

4 Email

Focus on sending high-quality emails to your customers to avoid flooding their inboxThrough emails, you can let customers know of the curbside pickup process, whether or not there are any changes, and communicate whether or not you have a curbside pickup team that’s designated for your business and more.

5 Curbside Pickup Incentives

If you’re not getting much pickup on curbside pickup, you can consider throwing some incentives in the mixThese incentives can range from everything from a free product, to a coupon and more.

6 Designated Space

Whether curbside pickup is temporary or permanent for your business, it’s up to you to ensure that your customer has a good service experienceWith that in mind, you can have a designated space for customers to go ahead and collect their pickup orders.

This will not only help logistically, but it’ll also ensure that your team knows exactly what to do when someone comes to pick up their order.

Make sure that all of your employees are aware of the curbside pickup process and are properly trainedYou’ll also want to make sure that all orders are ready prior to customer arrival and you should also know how long a product will require before it’s ready to get picked up.

Promoting Your Curbside Pickup Service

The above are some tips on how to go about promoting your curbside pickup serviceBy implementing the tips above, you’ll be well on your way to garnering more traction for your curbside pickup service and increasing overall customer satisfaction.