This story originally appeared on Best Stocks

Who is Fenix International Limited (stock symbol STO: FOI-B)?

Fenix International Limited is a leading provider of branded clothing and sports equipmentIt focuses on the design, sourcing, and supply of apparel, footwear, and accessories to companies that want to differentiate themselves in this competitive marketDescribed as “the world’s leading manufacturer and supplier of stadium and field lighting,” Fenix International Limited has been in the business of providing innovative products for decades.

Fenix International Limited is an international supplier of equipment to help organize and promote sports eventsThey offer a wide range of products, like lighting for stadiums and tents that can be used for concerts or conventions.

The company was founded in 1995 by Mark FenixThe company has supplied equipment to many major sporting events, including FIFA World Cups™, UEFA Euro™, UEFA Champions League™, and Olympic GamesThey also offer products like scoreboards, timing systems, and sports equipment.

Fenix International Limited faces several challenges in the marketOne of their main challenges is to make their products accessible for customers across the globeTheir products are used to promote sports events, but they need to make sure that they can sell their products to customers in other countries.

Another challenge is that future manufacturing costs will go up, so the company will need to adjust its prices to stay competitiveLastly, they have a challenge with marketing because there are a lot of competitors in the market who offer a lot of similar productsTherefore, Fenix International Limited will need to find a way to differentiate itself from competitors and show that they have the best quality products.

Shall you buy Fenix International Limited stock (STO: FOI-B)?

While the Dow Jones Today trades at nearly $35,000, Fenix International Limited stock (STO: FOI-B) is currently trading at 1,244.00 SEK with a P/E RATIO38.97 and a market cap of $1.9B.

The competitive advantage of the company is investing in technology to serve its customers betterThey are using modern software like SAP Cloud Platform to simplify their processesFor example, the company uses SAP ERP (Enterprise Resource Planning) to process orders more quicklyThis allows the company to ship orders faster than its competitors.

The company, however, has yet to make profits since its founding dateHowever, they are an expanding company with rapid growth, which means they are growing quickly by adding new team members to manage their quick expansion.

Suppose Fenix International Limited wants to make its products accessible for customersIn that case, they have to invest in translating their catalogs and websites so that international customers can understand themThey also need to consider the cost of their products when they are shipping them internationally since it is often more expensive.

Fenix International Limited and the overall market

The sports industry is a multi-billion dollar industryAll sports combined contribute to about 4.6% of GDP in the US and create jobs for over 11 million peopleIn addition, sports marketing is the fastest-growing part of the marketing industryThe sports industry also significantly impacts education, from teaching teamwork and perseverance in team sports to providing a safe space for children to express themselves in individual sports.

Sports stocks are the stocks that are traded in companies that focus on sportsThese include companies like Under Armour (UA), Nike (NKE), Adidas (ADDYY), and Adidas-Salomon AG (ADS), and of course Fenix International Limited stock (STO: FOI-B)They make clothing or footwear for various types of athletesYou can buy sports stocks through the stock exchange as you would with any other kind of stock industryOf course, some offer better prices than othersStill, the best thing is to shop around and ensure your company is doing well before purchasing any shares.

Investing in sports stocks is a good option for people who want long-term growthJust make sure to do your research before you commit to buying any shares.

Steps for buying sport stocks

1Research your desired company to determine what type of company it is and what it does.

2Determine the type of stock you wantThere are many types of stocks, such as Common stock, Preferred stock, and Warrants.

3Decide how many shares you would like to purchase and place your order.

4Monitor your shares over time and make sure to sell them when they reach a certain price or sell them back to the company to receive the cash value of the shares.