Keyword selection is the first step to ranking well in search engine results pagesThe keyword you choose will determine how many people find your websiteIt’s also what people will see when searching for something specific on Google or Bing.

Unfortunately, keyword selection is one of the most misunderstood and misused aspects of search engine optimizationAs a result, 92% of keywords receive ten monthly searches or fewer, making keyword selection all the more important.

To make keyword selection in SEO easier, we’ve laid out a simple process you can use to generate keyword ideas and identify the best ones.

Read on!

Identify Your Goal

For proper keyword selection, you have to know what your goals are.

Do you want more traffic? More leads or sales? Or do you want to get better rankings in search engines?

The keyword you choose will determine whether you are successfulIf your goal is to increase traffic, the keyword must have high search volume and low competitionIf it’s leads that you want, then conversion-focused keywords are important because they contain top converting words like “buy” or “discount.”

Analyze Competition

Once you’ve identified your goal, it’s time to analyze keyword competition.

The keyword “SEO” has over 100,000 global monthly searches and is pretty popularHowever, it also has a high keyword difficulty score (KD)That means many websites compete for the keyword, which makes ranking difficult.

You need to find keywords with low competition to outrank your competitors easily.

Look through competitor sites’ search engine results pages and note their most commonly used words in titles and meta descriptionsThese will be good starting points for keyword research and key indicators of how organic search rankings perform.

Utilize Keyword Planner Tools

Keyword planner tools provide much-needed data related to keyword volume trends, search intent, and top competitors.

These tools are great for generating keyword ideas, but remember that volume is not the only indicator of a good or bad keyword.

The best keywords are those with high search volume and low competition, making them easier to rank for within organic results.

Use a keyword planner tool to understand what keywords people are searching for and how oftenThen, sort by volume or difficulty score to find the best keywords that meet your business goalsIn addition, keep in mind search intent — whether it’s informational, transactional (buying), navigational (visiting a specific website), or local (in a specific location).

Work With SEO Experts

Finding the right keywords is a process, and SEO is never done.

One of the most important SEO components you can improve is your keyword strategySo don’t try to do it all yourself! Contact an SEO agency that knows their stuff if you want more traffic, leads, or sales from organic search results.

Working with experienced digital marketers who specialize in targeted SEO will ensure that you get the best results from your keywords.

Check out this article to learn about local SEO services.

Keyword selection in SEO Simplified

Keyword selection in SEO is a critical part of your marketing strategy and should be closely tied to business goalsFollow these tips to increase your traffic, leads, or sales from organic search results.

We hope you liked this articleKeep following our blog for more informative posts.